16May2015
2601Fairmount Blvd., Riverside, CA 92501

Walking to help raise awareness about breast health issues for both men and women locally.

From 8:00 a.m. until 12:00 p.m.

At Fairmount Park

2601Fairmount Blvd., Riverside, CA 92501

$30 - 17 and older; $10 - 11 to 16; FREE ~ 10 and under

Use Your Feet to Defeat Breast Cancer!

The need for breast cancer education and services remains high in our area. Not only is breast cancer the most commonly diagnosed cancer in women, Riverside and San Bernardino counties have some of the highest mortality rates for breast cancer in all of Southern California. Experts attribute this high mortality rate to late diagnosis, indicating a lack of knowledge about breast cancer and its signs and symptoms.

Our mission is clear – we need to raise awareness about breast cancer to save the lives of those we love. When breast cancer is detected early, the five-year relative survival rate is 98%. The Pink on Parade Walk, and its associated marketing campaign, will help raise awareness about breast health issues for both men and women in our area. By walking on May 16, building a team, and spreading the word you are directly impacting the health of our community and the hold breast cancer has on it.

Pink on Parade will also raise money for The Pink Ribbon Place, Riverside's first and only breast cancer resource center. The Pink Ribbon Place helps over 1,000 families a year through its no-cost counseling services, support groups, health and wellness programs, and breast prosthesis and wig bank.

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